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Journal of Research in Ayurvedic Sciences
Mann Ki Baat and the Ayush Sector: A Transformative Impact

Abstract
"Since its inception in 2014, Mann Ki Baat, the monthly radio address by Hon’ble Prime Minister Narendra Modi, has emerged as an influential platform for public engagement, policy advocacy, and social change in India. With its 100th edition scheduled for April 2023, it has touched the lives of millions across the country. Throughout his talks, the Hon’ble Prime Minister has consistently emphasized the promotion and development of the Ayush sector in India. In fact, Ayush has been mentioned in about 37 of the Mann Ki Baat episodes. The Prime Minister has urged citizens to adopt a healthy lifestyle, practice yoga, and adopt evidence based Ayurveda and imbibe Ayurveda way of life into their lifestyle. As a result of the Prime Minister’s efforts to promote the Ayush sector, there has been an increase in awareness about the benefits of traditional Indian systems of medicine.

DHARA ID: D063933


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